Not just accounting.

Just Dan.

Your personal ACA Chartered Accountant - Making high-level
accounting expertise affordable and accessible to businesses of all sizes.

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About Dan

Dan Morris is the founder of Just Dan Accounting (JDA), created to make high-level accounting services accessible to all businesses - not just those with big budgets. An ACA Chartered Accountant, Dan has worked with clients across industries from care homes and construction to the arts.

Known for his expertise in digital automation software, his ability to turn complex detail into clarity, and his approachable style, Dan helps businesses cut through the stress of accounting and focus on growth.

“The name Just Dan doesn’t simply mean “only Dan.” For me,  Just is about doing justice - to myself, to my profession, and most importantly, to my clients. It means providing a
high-quality service, working with integrity, and always striving to get you the best possible result. "

— Dan Morris   |  Founder of JDA Accounting

Services

At Just Dan Accounting (JDA), I don’t believe in ticking boxes and moving on. My approach is proactive, personal, and designed to give you more than just compliance - it’s about clarity, efficiency, and results. Here’s how I can support you:

Advisory & Value-Added Support

This is where I work with you, not just for you. Think of it as your finance partner - there to guide, explain, and help shape your business strategy.

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Payroll Services

Everyone works to get paid - let’s make sure they do! Payroll doesn’t have to be a headache. Whether it’s just you as a director or a growing team, I’ll take care of the details so everyone gets paid correctly and on time.

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Compliance (Accounts & Tax)

Compliance is the foundation - but with JDA, it’s never just about keeping HMRC off your back. It’s about making sure your numbers are accurate, clear, and ready to support the decisions you need to make.

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“For me, it’s not just about numbers. I started JDA because I love what I do and I love where the partnership with my clients can go. My goal is always the same: to become indispensable to the businesses I support. "

— Dan Morris  |  Founder of JDA Accounting

Frequently Asked Questions

Have a question? I'm here to help.

These details help me quickly understand the scale of your business. Knowing your revenue and payroll size means I can give advice and quotes that reflect the level of support you’ll actually need - nothing generic, nothing unnecessary.

If you currently work with an accountant, it’s important for me to know what’s working well and what isn’t. This helps me avoid repeating the same frustrations and ensures that my approach gives you the clarity, attention, and results you’re looking for.

Once you submit your enquiry, I’ll usually be in touch within a few hours to arrange a short discovery call (15–30 minutes). From there, if we’re a good fit, we’ll arrange a proposal meeting to go through your needs in more detail and provide a bespoke quote.

Not at all. The enquiry form is simply the first step to see if JDA is the right fit for you. I’ll only ever propose services that genuinely add value to your business - no hard sell, just a conversation about what works best for you.

We are always happy to have a chat with you to ensure that we advise you of what services we feel would be suitable. At JDA we will not push services on to you that don't suit your business.

I typically follow up within a few hours during business days. My aim is to keep the process quick, simple, and personal - so you’re never left wondering when you’ll hear back.

Can’t find the answer you’re looking for? Please reach out to our team. Get in touch →